Fresh Grill Foods, located in Santa Ana, California, serves up high-quality, grab-and-go meals that make life easier for busy professionals. But their old website didn’t quite live up to their fresh, vibrant offerings. They needed something more modern, engaging, and mobile-friendly.
From start to finish, we reimagined Fresh Grill’s digital presence. We designed a sleek, visually appealing site that puts their food front and center, because let’s face it, their meals speak for themselves. It’s mobile-optimized, easy to navigate, and fully responsive to give customers a smooth, stress-free experience, whether they’re on their phone or computer.
That’s where Design Henge came in. We worked with Fresh Grill to create a website that not only looks great but also functions smoothly, making it easy for customers to browse their delicious meals and place orders quickly. Our goal was to design a site that captures the fresh, vibrant spirit of Fresh Grill while providing a seamless user experience for both B2B clients and consumers.
Fresh Grill Foods came to Design Henge with a clear vision: they wanted a website that truly reflected the freshness and quality of their meals. Their old site simply wasn’t cutting it. It was outdated, didn’t capture the vibrant appeal of their grab-and-go options, and left customers frustrated instead of excited. Fresh Grill needed something more—something that could showcase their delicious products and make it easier for both business clients and busy customers to engage with them on their terms.
We dove in headfirst, getting to know Fresh Grill’s core values—fresh, convenient, and high-quality food that’s perfect for today’s fast-paced world. From there, we set out to build a site that not only looks stunning but is also simple and intuitive to use. The goal? To make browsing, ordering, and learning about their meals feel just as effortless as grabbing one of their sandwiches on the go.
Fresh Grill wanted a website that reflected their brand’s values of quality and convenience. They needed something that would not only showcase their range of grab-and-go meals but also be intuitive enough for users to quickly find the information they need and place orders without hassle.
Fresh Grill’s old website wasn’t doing justice to their food or their brand. It wasn’t mobile-optimized, didn’t look as fresh as their meals, and didn’t offer an easy way for customers to browse their options or place orders quickly. They needed a redesign that would give their brand the online presence it deserved a vibrant, functional, and a perfect match for their delicious offerings.
The final product? A beautifully designed website that’s just as fresh as their food. The new site is easy to navigate, with a clear layout that puts their tasty meals front and center. Customers can now browse menus, place orders, and connect with Fresh Grill effortlessly, all while enjoying a smooth, modern web experience. It’s a win for the brand. And a win for their customers too.
We wanted the website to be as fresh as the food it represents. From using vibrant product photography to choosing colors that evoke freshness and quality, every aspect of the design was carefully thought out to reflect Fresh Grill’s commitment to great food and convenience.
We chose Montserrat for its modern look and high readability. Its rounded edges maintain a friendly tone, while crisp letterforms ensure essential information stands out clearly to those seeking help.
We carefully selected colors that align with Fresh Grill’s brand—fresh, vibrant, and clean. The goal was to create a visual experience that matched the quality of their meals, all while keeping the design modern and inviting.
HEX #00AC4B
RGB 0, 172, 75
HEX #F3F8F5
RGB 243, 248, 245
HEX #ffffff
RGB 255, 255, 255
We chose WordPress for its flexibility and ease of use, allowing Fresh Grill to manage their website with ease. It’s an intuitive platform that makes ongoing updates a breeze, while also helping improve search rankings through built-in SEO optimization.
Fresh Grill combined organic SEO with targeted paid ads on Google and social media, ensuring their delicious meals reached the right audience—whether they were searching for quick, healthy options or discovering Fresh Grill for the first time.
Using Google Analytics, Fresh Grill gets a clear picture of how customers interact with the site. These insights help them refine their content and user experience, making every visit smoother and more enjoyable.
With Google Search Console, Fresh Grill keeps track of their website’s performance in search results, fixing any issues and optimizing to keep their site ranking high and easily found by customers.
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