Orange County Eating Disorders (OCED) is all about helping locals in the OC get the support they need, fast. They came to us needing a website that felt safe, welcoming, and easy to navigate.
For the web development phase, our focus was to create a welcoming, intuitive environment where visitors could effortlessly find the resources they need. Built on WordPress, the site is both user-friendly and secure, reassuring those who seek help in a moment of vulnerability. We streamlined the navigation to reduce confusion while adding clear, empathetic calls to action.
Every page loads quickly and looks great on any device, so no one is left waiting. Custom blog and resource sections empower ongoing conversation and support. The result? A strong, powerful online platform that offers real guidance for individuals on their path to recovery. It truly makes a difference.
In partnering with Orange County Eating Disorders, our mission was clear: build a digital space that feels safe, empathetic, and easy to navigate and where words truly matter. Beyond merely listing services, we wanted to capture the emotional reality of those seeking help.
Each page features carefully chosen language that resonates with readers in vulnerable moments, showing them they’re understood and not alone. We balanced modern design principles with content that holds genuine warmth, ensuring visitors can sense the care behind every sentence.
Orange County Eating Disorders needed a digital presence that would resonate at a deeply human level, using words that soothe, encourage, and guide. They wanted to stand out in the local community while offering a lifeline to individuals who may be hesitant or overwhelmed. With these concerns in mind, we crafted a website that blends strong visuals, accessible resources, and heartfelt copy to inspire confidence and action.
Their previous setup lacked a personal touch and failed to connect with readers on an emotional level. Critical information was buried in dense text, and an outdated layout didn’t reflect the compassionate work they do every day. Human connection hinges on the power of both design and dialogue. That’s why we made contacting Orange County Eating Disorders as straightforward as possible. By incorporating simple forms, visible phone numbers, and a humanistic tone, we encouraged visitors to take the next step toward recovery. We believe that genuine support starts the moment someone clicks “Get in Touch.”
Visitors now experience a straightforward path to the help they need, guided by content that speaks directly to their challenges. The practice has seen a measurable uptick in inquiries and deeper engagement—from longer page views to more appointment requests.
Our goal was to create a brand identity that reflects hope, trust, and genuine compassion. We selected a calming color palette: featuring sea green, turquoise, and gentle mint shades to cultivate a feeling of serenity throughout the site. The graphics and visual elements are minimalistic yet purposeful, ensuring that each design choice resonates with visitors on an emotional level. By coupling clean lines with inviting imagery, we preserved a balance between professionalism and warmth.
We choose Poppins for its modern look and high readability. Its rounded edges maintain a friendly tone, while crisp letterforms ensure essential information stands out clearly to those seeking help.
We chose a gentle, reassuring palette to convey a sense of calm and openness.
HEX #2297A2
RGB 34, 151, 162
HEX #F4FCFA
RGB 244, 252, 250
HEX #D3ECEA
RGB 211, 236, 234
HEX #ffffff
RGB 255, 255, 255
We developed the site on WordPress for its flexibility and user-friendly interface. This platform lets the practice effortlessly update content and maintain a polished online presence—key for an evolving healthcare brand.
We boosted OCED’s visibility with SEO to drive organic traffic and used Google Ads and social media to reach those actively searching for help. Targeted ads ensured they connected with individuals in need, guiding them directly to the support they seek.
With Google Analytics, we’ve equipped OCED to track visitor behavior, optimizing the site to ensure users find what they need quickly, empowering them to refine content and improve engagement based on real-time data.
Design Henge set up and configured Google Search Console to monitor OCED’s site performance, identify technical issues, and optimize visibility. This ensures the website ranks higher, stays accessible, and reaches individuals seeking support, even when they’re searching under high stress.
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