Helo packaging that tells a story
Helo is more than just packaging, it’s a statement. Every box, label, and wrap is an extension of the brand’s identity, built to create an emotional connection with consumers. Helo needed packaging that wasn’t just functional but visually compelling, engaging, and built to stand out in a crowded market.
Modern packaging
Helo wanted packaging that went beyond aesthetics. The goal was to create a visual language that instantly communicated brand values while making an impact on the shelf. Every element, from material selection to typography and color, needed to align with the brand’s positioning and appeal to the target audience.
The packaging had to do more than just look good, it needed to create an experience. From the unboxing moment to the tactile feel, every detail had to evoke emotion and reinforce brand loyalty. The design had to be both visually striking and functional, ensuring durability while maintaining a premium look. Helo wanted packaging that told a story, connected with consumers on a deeper level and made a lasting impression in a competitive market.
- Design Craft
- Package Art
- Brand Wrap
- Design Fusion
- Creative Wrap
- Pack Vision
- Wrap Style
- Box Appeal
- Bold Wrap
- Pack Impact
- Wrap Mastery
- Shape Shift
Project Overview
Helo’s existing packaging lacked consistency, differentiation, and the ability to connect with customers on a deeper level. The brand needed a bold yet refined approach that combined strong visual storytelling with functional design. Design Henge developed a packaging system that seamlessly integrated branding, aesthetics, and consumer engagement, ensuring that every product told a cohesive story.
The challenge was not just about redesigning packaging but about creating a distinct brand presence that customers could recognize instantly. Every design choice needed to reinforce Helo’s market positioning, ensuring that the packaging stood out on crowded shelves while maintaining a sense of sophistication and authenticity. Design Henge focused on crafting a system that balanced innovation with practicality, delivering packaging that was not only visually compelling but also aligned with the brand’s long-term growth and customer engagement strategy.
Brief From The
Client
Helo approached Design Henge to redefine its packaging identity. The objective was clear—develop a packaging experience that was immersive, memorable, and strategically aligned with their brand story. The solution had to be modern, visually striking, and infused with design elements that reinforced Helo’s identity across different product lines.
The Challenge Our Client Was Facing
Helo’s packaging lacked a unified identity, making it difficult to establish a strong presence in the market. The designs failed to communicate the brand’s story and didn’t differentiate the products from competitors. The brand needed a packaging system that was visually compelling, instantly recognizable, and built to enhance customer experience.
More than a symbol - A complete packaging ecosystem
The solution wasn’t just about redesigning the packaging; it was about creating a brand experience that resonated with consumers. Design Henge developed a packaging system where every detail was intentional. The designs were crafted to enhance product perception, establish emotional connections, and build long-term brand loyalty.
Every element of the packaging was designed with purpose, from the structure and material selection to the finishes and unboxing experience. The goal was to create a seamless blend of aesthetics and functionality, ensuring that each product not only looked premium but also felt premium in the hands of the consumer. By incorporating tactile elements, bold yet refined visuals, and a cohesive design language across all product lines, Helo’s packaging became more than just a container, it became an extension of the brand’s identity, reinforcing its values with every interaction.
Brand identity & assets
Every packaging element was designed with precision. The typography is bold yet refined, ensuring clarity and sophistication. The layouts balance creativity with structure, reinforcing the premium nature of the products. The finishing details—such as embossing, matte textures, and metallic foils—elevate the overall aesthetic, making Helo’s packaging feel as premium as the brand itself.
Font used in this project
The typography was carefully choosen to balance modernity with heritage, ensuring a sleek and confident brand presence. The selected typeface reinforces Helo’s strong visual identity while maintaining readability and impact across all packaging formats.
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Color theme used in
this project
The color palette was carefully curated to reflect Helo’s bold, modern, and premium identity. Each shade was chosen to create a strong visual impact while reinforcing the brand’s personality and market positioning.
Scarlet Red
HEX #D7332A
RGB 215, 51, 42
Burgundy
HEX #8C1D22
RGB 140, 29, 34
Deep Mauve
HEX #954250
RGB 149, 66, 80
Deep Tangerine
HEX #EC6F32
RGB 236, 111, 50
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