Lemonds designing a memorable identity
Lemonds isn’t just a brand—it’s a statement. The goal was to craft a visual identity that was sophisticated yet inviting, polished yet personal. Design Henge stepped in to create a brand presence that was not only memorable but effortlessly iconic.
Logo & branding
A brand’s identity starts with its first impression, and for Lemonds, the logo had to feel as refined as the products it represents. The new design blends classic typography with a modern touch, striking the perfect balance between minimalism and personality. Every element was chosen to ensure brand recognition while exuding sophistication and approachability.
The branding system extends beyond the logo, incorporating a fluid yet structured visual identity. With carefully selected fonts and a harmonious color palette, the design elevates Lemonds into a brand that feels premium but never intimidating. The elements work together to create a seamless brand experience across packaging, digital platforms, and marketing materials.
- Mount Identity
- Brand Peak
- Logo Forge
- Visual Crest
- Iconic Mark
- Signature Edge
- Impact Frame
- Epic Imprint
- Signature Mark
- Bold Identity
- Creative Echo
- Vision Frame
Project Overview
Lemonds wanted a design refresh that aligned with its brand ethos—natural, effortless, and timeless. The old identity lacked consistency and didn’t fully capture the essence of the brand. The new design needed to not only define a unique visual language but also create a cohesive experience across all touchpoints.
Design Henge developed a brand system that is flexible yet distinctive, ensuring that Lemonds stands out while maintaining an air of quiet luxury. The approach was centered on clarity and sophistication, ensuring that every detail, from typography to color choice, aligned with Lemonds’ vision.
Brief From The
Client
Lemonds approached Design Henge with a clear directive: elevate the brand while maintaining its effortless charm. The goal was to refine the visual identity without losing the warmth and authenticity that define the brand. They wanted a design system that felt refined, adaptable, and deeply connected to their aesthetic.
The Challenge Our Client Was Facing
The existing brand lacked cohesion and didn’t fully express the elegance and sophistication that Lemonds embodies. The challenge was to create an identity that felt fresh and contemporary while maintaining timeless appeal. The design needed to be striking yet subtle, structured yet flexible—something that would resonate with a modern audience while standing the test of time.
The idea:
The design approach focused on creating an identity that feels like it has always belonged. The new branding is simple yet powerful, refined yet inviting. Every aspect was meticulously crafted to ensure a seamless and sophisticated experience, from the clean typography to the soft, nature-inspired color palette.
Brand identity & assets
The typography is a blend of modern refinement and classic elegance, ensuring clarity and a lasting impression. The branding maintains a delicate balance between soft, inviting elements and structured design, making it adaptable yet distinct. The overall aesthetic is subtle yet striking, embodying the perfect fusion of tradition and innovation.
Font used in this project
The selected fonts offer a timeless yet contemporary feel, reflecting Lemonds’ commitment to quality and refinement. The typeface enhances brand recognition and readability while reinforcing the brand’s understated elegance.
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Color theme used in
this project
Deep Teal adds depth and stability. Olive Green brings a natural warmth. Light Steel Blue enhances clarity. Soft Rose introduces subtle femininity. White provides a clean, minimalist foundation.
Deep Teal
HEX #003731
RGB 0, 55, 49
Olive Green
HEX #88AE61
RGB 136, 174, 97
Light Steel Blue
HEX #88C4D2
RGB 136, 196, 210
Soft Rose
HEX #F8B0B2
RGB 248, 176, 178
White
HEX #ffffff
RGB 255, 255, 255
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